Float Baby is a spa for babies in Houston, Texas. Babies as young as 2 weeks old can float in a pool of warm water while wearing a donut-shaped floating device around their necks. The sensation of floating in warm water is said to promote strength, lung capacity, digestive and circulatory improvements, among other things. The baby clients can also receive neonatal massages by professionals including owner Kristi Ison. Ison pitched her business on Shark Tank in February 2016. When she shows her adorable Float Baby clients in action in the water — moving freely in the water — the Sharks crack up because they’re so darn cute. Alas, Ison didn’t get a deal on Shark Tank but more than two years later, she’s still in business.
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Ison is still seeking fellow entrepreneurs to franchise Float Baby. See below. New episodes of Shark Tank air Sundays at 9pm on ABC.