Naja is a lingerie brand that uses eco-friendly materials in their designs and employs many single mothers who work from home. The founder of Naja, Stanford MBA Catalina Girald, pitched her eco-conscious lingerie business on Shark Tank in March 2015. (Jane the Virgin star Gina Rodriguez is a co-founder.) Although she didn’t get a deal, the company continues to grow three years later.
In September 2018, Naja said goodbye to its Active line (sports bras, shorts and shirts) and launched its Everyday Organic Cotton series with a “Let’s Get Real” campaign. The affordable line of underwear is available in an array of sizes from 30A to 40DDD. The company is proud not to Photoshop the bodies in their advertising campaigns (see below). New episodes of Shark Tank (Season 10) air Sundays at 10 pm on ABC.