Nootrobox is a company that makes “cognitive-enhancement supplements” which claim to boost memory and improve sleep. Their GO Cubes are chewable coffee gummies which contain 50mg of caffeine (the equivalent of a half cup of coffee). The two founders of Nootrobox, computer scientists from Stanford Geoffrey Woo and Michael Brandt of San Francisco, California, pitched their Silicon Valley startup on Shark Tank in December 2016. They went into the Tank seeking an investment of $2 million in exchange for 5 percent equity (a $40 million valuation). Woo and Brandt left the Tank empty-handed.
After Shark Tank, Nootrobox changed its name to HVMN, pronounced “Human,” and released a new product called Ketone, a ketone ester energy drink designed for athletic (and military) training, recovery, and performance. HVMN has been working with the University of Oxford and the National Institutes of Health (NIH) on Ketone, which is now available to the public (see link above). It’s suggested that one should consume one bottle of HVMN Ketone 30-60 minutes before training or a race, with your normal pre-workout carbs. P.S. HVMN is hiring!