InchBug is the Austin, Texas company known for making The Original Orbit Label, a personalized, non-adhesive and reusable label designed to stretch around baby bottles and sippy cups. It’s a handy product for big families, schools and daycare centers. Another popular product is MyDrinky (see link below to buy), an adjustable juice box holder designed to to keep kids less sticky when drinking juice. In April 2016, the founder of InchBug, Brenda Feldman, pitched her business on Shark Tank. She went into the Tank seeking an investment of $400,000 in exchange for 10 percent equity. While Feldman received many compliments regarding her products and brand, and an offer from Kevin O’Leary ($400,000 for 5 percent equity plus royalties), Feldman left the Tank without a deal.
It’s been two years since the Shark Tank episode, and Inchbug just celebrated its 13th year in business (with a whole slate of Inchbug products). Feldman has made great partnerships over the years. She got InchBug products into Buy Buy BABY (which is owned by Bed Bath & Beyond), and she made sure her Orbit Labels were on every bottle on the TLC reality show OutDaughtered, which follows a family of six daughters including quintuplets.
— The Busbys (@ItsABuzzWorld) April 18, 2016