Former professional rodeo ride Ryan “Cowboy” Ehmann is the creator of the fitness program “Lose 12 Inches In 12 Workouts.” The enthusiastic certified personal trainer pitched his business on Shark Tank in March 2013. He and his amazing rodeo abs went into the Tank seeking an investment of $120,000 in exchange for 25 percent equity. And he got exactly what he was seeking from investor Daymond John.
After Shark Tank: Ehmann says the first three years after the show has been “one heck of a ride.” He decided to close his two gyms in Colorado and focus entirely on online sales. That didn’t work. Luckily, Ehmann says Daymond John stepped up and helped him turn things around and to open a rodeo-themed gym in Loveland, Colorado which he calls Cowboy Gyms. Daymond John said Ehmann “Learned his lessons the hard way.” During a Shark Tank update, Ehmann said they were working on franchising his Cowboy Ryan exercise program.