Hater is the dating app that helps singles find a good match based on what they hate versus what they like. There are 4,000 topics to choose from — from hot dogs to North Korea. The 29-year-old Brown University and Goldman Sachs alum behind Hater, Brendan Alper, pitched his business on Shark Tank in November 2017. He went into the Tank seeking an investment of $200,000 in exchange for 5 percent equity. While Barbara Corcoran offered $250,000 for five percent equity, in the end, Alper accepted $200,000 for 10 percent equity (7.5 percent equity in the company, and 2.5 percent in advisory equity) from billionaire tech guru Mark Cuban.
Before the Shark Tank episode aired, Alper raised $500,000 from VC firm Sweet Capital (founders of King Digital, makers of Candy Crush Saga, maybe you heard of it?). After Shark Tank, Alper reports that Mark Cuban has become a Hater user. (The married Cuban isn’t looking for a date or mate; he just likes to know what people are passionate about — for or against.) Soon the app will have ads and offer a premium subscription option. Alper says with a smile, “And we’re still waiting for the first Hater marriage.” He adds, “Maybe we’ll see some Hater babies one day.”
The controversial outdoor campaign in Manhattan that launched Hater: