SurfSet Fitness is a company known for making RipSurferX, a piece of training equipment that resembles a surfboard but isn’t designed for the water. You stand on the board and do balance and core exercises. The company also trains instructors and holds classes across the country. The two founders of SurfSet Fitness, Mike Hartwick and Sarah Poon, pitched their business on Shark Tank in September 2012. They went into the Tank seeking a $150,000 investment in exchange for 10 percent equity. They made a deal with Mark Cuban ($300k for 30 percent.)
More than five years later, Surfset Fitness continues to sell RipSurferX ($675) and offer classes around the world (in 35 countries!) but without one of its founders. In March 2018, Surfset Fitness co-founder Sarah Ponn was hired by Hyperwear, a company that designs and manufactures “unconventional tools for unconventional training” (weight vests, sandbag free weights, etc.) as its new Vice President of Marketing.