Three brothers – Jake, Jordan and Jimmy DeCicco originally from Kingston, New York – are the entrepreneurs behind Sunniva Super Coffee. The three former college athletes (football) say they were looking for a healthy energy alternative to bottled coffees and energy drinks when they came up with Super Coffee. It consists of organic Colombian coffee beans mixed with 10 grams of lactose free protein and healthy fats from coconut oil. The handsome young men are pitching their Super Coffee on Shark Tank on Sunday, February 11. And yes, they take their shirts off. Well, they rip off their Oxford shirts to reveal Super Coffee t-shirts which Barbara Corcoran finds delightful (based on her laugh). When the DeCicco brothers announce they’re seeking an investment of $500,000 in exchange for 4.5 percent equity, Robert Herjavec laughs too.
[Sunniva Super Coffee is available on Amazon] — Each 12 fl oz bottle of Super Coffee contains 120 calories and 6 grams of sugar.
During their Shark Tank pitch, the Jake (Georgetown Hoyas) reveals that in order to pursue the business, brother Jordan (Philadelphia University) dropped out of school and Jimmy (Colgate Raiders) left his job which had their mother “shed a few tears.” While the DeCiccos have the advantage of pitching in front of beverage marketing guru and guest shark Rohan Oza, they might hit a wall with Mark Cuban who usually encourages students to stay in school. Are the brothers the exception to the rule? Find out February 11, when Shark Tank will air at 10pm on ABC.
Love Shark Tank? Watch Rubik’s Cube pitch the Sharks in 1974: