Super Bowl LII (the 52nd) will feature the Philadelphia Eagles playing against the New England Patriots on Sunday, February 4, beginning at 6:30pm. (The Eagles have yet to win a Super Bowl; the Patriots with their star quarterback Tom Brady have won five — 2002, 2004, 2005, 2015 and 2017.) The big game will be held at the U.S. Bank Stadium in Minnesota, the Vikings’ new stadium. NBCUniversal will broadcast the live game, the entertaining half-time performance with returning Super Bowl performer Justin Timberlake, and a slew of lucrative TV ads. Note: Timberlake’s past provocative half-time performing partner Janet Jackson (that was 2004!) might be replaced by a robot. See JT’s “Filthy” video below.
Comcast, which owns NBCUniversal, reported a higher fourth-quarter profit for NBC this week – its fifth double-digit full-year profit growth in a row. NBCUniversal CEO Stephen B. Burke told investors: “We’re averaging about $5 million a unit, which is up, call it, 15 percent or 20 percent, we think, from last year. And we’re essentially sold out.” Of course, NBC is also excited to about broadcasting the 2018 Winter Olympic Games in PyeongChang.