After 35 years, Coca-Cola’s Diet Coke is getting a new modern look and four new flavors. While the original Diet Coke formula has not changed, you now have the option to choose a flavor. All four new flavors – Ginger Lime, Twisted Mango, Zesty Blood Orange, and Feisty Cherry – are available in the new sleek, 12 oz. can. The tagline behind the new marketing campaign is “Because I can.”
Rafael Acevedo of Coca-Cola North America says the new marketing will be “more authentic” and “a lot more gender neutral and diverse.” One celebrity endorsing the new Diet Coke is Indian-American actor Karan Soni (see below), who’s known for his roles as Dopinder in Deadpool, Nate in Office Christmas Party, and Raviv in Rough Night. Fun fact: Diet Coke was first released in 1982 and it targeted baby boomers, those who were “getting 20 years older and 20 pounds heavier.” The big question is: Which flavor will President Trump like best? He’s known to drink 12 Diet Cokes a day.
— Diet Coke (@DietCoke) January 10, 2018