PopUp Play is an app that children (ages 3-9) use to design a popup play structure and then has it delivered to their door within seven days. When the corrugated fiberboard structure (castles are popular!) arrives, the child can then put it together (with a parent) and decorate and personalize it with stickers, crayons and markers. It’s also designed to be disassembled and stored flat for future use. The entrepreneurs behind PopUp Play, Amelia Cosgrove and Bryan Thomas, pitched their business on Shark Tank in January 2017. They were seeking $250,00 in exchange for six percent equity. Guest shark Chris Sacca offered $250,000 as a convertible note with a $3 million cap.
[Download the PopUp Play app for free on iTunes]
After the Shark Tank episode aired, Brian announced that the business had “shifted gears.” He said: “While kids can still create their own toys (like gingerbread houses and castles) using the PopUp Play Build Lab, we’ve moved from a consumer-based model to one that zeroes in on delivering unique and engaging branded experiences.” The company launched PopUp Tech, a software platform targeted to brands. New episodes of Shark Tank air Sundays at 9pm on ABC. [27 Favorite ‘Shark Tank’ Products at Amazon — New List]