Enso makes stylish silicone wedding and engagement rings. The founders of the company Brighton Jones and Aaron Daly pitched the jewelry business on Shark Tank in October. They went into the Tank seeking a $500,000 investment in exchange for 7.5 percent equity. They made a deal with the recently remarried Robert Herjavec — $500k for 15 percent.
Since the Shark Tank episode aired Enso has been busy fulfilling orders (about 500 a day!) and Jones says they expect to do $6 million in 2017. Enso is now working on their Rings for a Reason campaign, which enables them to partner with non-profit organizations “who are working to make the world a better place.” During the month of December, Enso is donating 20 percent of sales from the Infinity rings to the United Way’s Sub for Santa, a charity that provides gifts for children, elderly, and disabled. New episodes of Shark Tank (Season 9) air Sundays at 9pm on ABC.