BeatBox Beverages is the company that sells wine-based punch in a box. Originally designed with millennials in mind, the colorful product is also know as “portable party punch.” The three young founders of BeatBox – Justin Fenchel, Brad Schultz, and Aimy Steadman of Austin, Texas– pitched their beverage business on Shark Tank in 2014. On the show, they accepted a $1 million investment from billionaire Mark Cuban in exchange for 10 percent equity. [Bonus: 33 Shark Tank Gifts — Smart Gifts For Men, Women, Kids, Pets]
Since Shark Tank, BeatBox has used Cuban’s investment to expand distribution (it’s now available in Krogers and Ralphs grocery stores across the U.S.) and to launch a single-serve boxed beverage. The BeatBox MixTape is a resealable 500ml package available in two flavors, Fruit Punch and Blue Razzberry, and sold for under $3.50. BeatBox is currently working with celebrity entrepreneur Rob Dyrdek (host/star of MTV’s Ridiculousness) who is helping the company with a “huge packaging overhaul” so BeatBox will appeal to all demographics (21 and older). Mark Cuban recently went on Dyrdek’s TV show Ridiculousness to help promote BeatBox. See photo and video below. New episodes of Shark Tank (Season 9) air Sundays at 9pm on ABC.
Tonight my world of TV and venture capital collided. The Dyrdek Machine owns @superjacketproductions that produces Ridiculousness and it also has an investment in @beatboxbeverages who sells the worlds tastiest portable Party Punch… Tonight we premiered an episode with @mcuban who is a partner in BeatBox and we did a category all about portable partying. The Dyrdek Machine’s focus is consumer products and media and tonight we put them all together. #DyrdekMachine #ManufacturingAmazing