Amazon is the big dog in the Black Friday/Holiday Shopping hunt. And what sells there tells the tale of what sells everywhere, with just a few exceptions. When Amazon ran its Amazon Prime Day in July — a day celebrating its top tier customer level and offering huge discounts — Business Insider tallied the 16 Amazon Prime Day best sellers. Among them were the Amazon Echo, the Amazon Echo Dot, and the insanely popular Instant Pot 7-in-1 Pressure Cooker (see below) — a retail legend. The iRobot Roomba vacuum and the Oral-B Pro 7000 toothbrush were among the other non-Amazon offerings to make the list.
On Black Friday, those products — with the Amazon Echo this time being the Amazon Echo (2nd generation) — were joined by Amazon Fire TV Stick, the TP Link Smart Plug (see below), and the 23andMe Personal Genetic Service. That’s according to Forbes‘ account. 23andme is running very big specials with more than 50% off in many cases for the holiday season.