Reviver Clothing Wipes are “the world’s first dry deodorant for clothes.” The small slim wipe is used to get rid of bad odors (smoke, food) on clothing, hair, shoes and even the inside of cars. Reviver founder Ken Kusin of Dallas, Texas says: “We’re breath mints for clothes.” He and his brother Eric Kusin, pitched Reviver on Shark Tank in 2014. When they mentioned that they already had $2 million from a family investor (their father, former FedEx CEO Gary Kusin), Barbara Corcoran said she doesn’t invest in “rich kid’s businesses.” In the end, they accepted an offer from Lori Greiner: $150,000 in exchange for 15 percent equity (not 5 percent as they had hoped).
Three years after Shark Tank, Reviver is still selling its products online on their website and on sale on Amazon (see link above). The Kusin Brothers have since pivoted from clothing wipes to raw fish. This fall, they are opening a new sushi restaurant in Dallas called Malibu Poke, and they raised $25 million for the startup TreeHouse, a home improvement company which lists the brothers’ father as one of the investors.