Nardo’s Natural is a line of organic skin care products (based in coconut oil) founded by four young handsome brothers, Kyle, Danny, KJ and DJ Mastronardo. Together they pitched their business on Shark Tank in 2012. They went into the Tank asking for a $75,000 investment in exchange for 12 percent equity. Although their sales weren’t impressive ($30,000), real estate mogul Barbara Corcoran was intrigued by the brothers and their enthusiasm for the product. She offered them $75,000 but for 50 percent equity. They accepted.
Since Shark Tank, the Mastronardo family had to deal with the death of their baby brother, Keith aka KJ Mastronardo who was killed in a tragic motorcycle accident in March 2013. According to his obituary, the 24-year-old lost control of his motorcycle after swerving to avoid hitting an animal and was hit by a motorist. In a Shark Tank update (see below), the three brothers say they are “motivated now than ever to make our business a success because that’s what KJ would have wanted.”