Foot Fairy was an app that measured a child’s foot by placing the foot on the screen of a tablet. The idea is to skip the painful trip to the shoe store and buy shoes from home online. Beverly Hills podiatrist Dr. Sylvie Shapiro and her friend Nicole Brooks were the entrepreneurs behind the app. They pitched Foot Fairy on Shark Tank in 2014. They went into the Tank seeking $75,000 in exchange for 15 percent equity. They ended up accepting an offer from Mark Cuban — $100,000 for 40 percent. The offer came with a number of contingencies including Cuban testing the software and verifying that’s there’s no other competitor.
Just months after the Shark Tank episode aired in May 2014, activity on Foot Fairy social media accounts came to a halt. The last post on Facebook was dated September 2014. The company website is no longer up, and the app is no longer available on iTunes.