The Natural Grip is a reusable tape grip/glove designed for weight lifting and CrossFit workouts. Most gloves on the market are made of leather and available in just three sizes (S,M,L). The Natural Grip comes in 14 sizes and a variety of colors and designs, and they don’t slip. The founder of The Natural Grip, Ashley Drake, pitched her business on Shark Tank in 2014 and accepted an investment of $125,000 from Robert Herjavec in exchange for 25 percent equity. (Ashley went into the Tank asking for $100k for 20 percent.)
Since Shark Tank, The Natural Grip continues to sell in CrossFit Stores Powered by Reebok and The WOD Superstores. Most recently, The Natural Grip had a booth at The 2017 CrossFit Games where every athlete got a limited edition The Natural Grip Hand Care Kit. The kit – which includes a pair of Natural Grips, a shaver, a rasp, 10 replacement blades, 3 rolls of goats tape, a pumice stone, rapid repair and lotion – is available online for $75.