Niki Rasor is the wife of firefighter Matt Rasor. Together in February 2017 they pitched Niki’s Firefighter Turnout Bags (F.F.T.B.) a line of bags she makes out of real, authentic firefighter turnout coats. Prices vary from $65 (wallet) to $315 (duffel). When Rasor pitched her business on Shark Tank, there was a debate regarding the material – whether or not to continue to use real turnout coats, which makes the product unique but also makes it more expensive. Daymond John suggested not to “rip-off the authenticity” of her business. “If it makes you unique, KEEP IT” he advised. John didn’t make a deal with FFTB but Lori Greiner did — she invested $250,000 for 50 percent equity.
Two months after her appearance on Shark Tank, Niki reported on social media that she got a new warehouse, and “yes, I’m stoked!” she wrote. See below. Shark Tank airs Fridays at 9pm on ABC.
Yes I’m STOKED!!!! pic.twitter.com/zi6Dcdn5Hl
— FFTOB (@NikiRasor) April 19, 2017
— Daymond John (@TheSharkDaymond) February 11, 2017