Any time we find an opportunity to create both environmental and social value, that’s a big win.” Colleen Vien, Timberland’s Director of Sustainability
Timberland has long been a leader in going green. Makes sense since the boot and apparel company is one of the best known outdoor lifestyle brands in the world. Timberland knows better than most that real actionable sustainability lies in the details. While solar panels are great and necessary, Timberland also gets right down to the proverbial thread with its new initiative — The Timberland X Thread collection.
Timberland teamed with Thread International — “responsible fabric from Ground to Good” — to supply raw materials for its new line. Thread International is one of those truly inspiring companies. For the Timberland X Thread collection — five pairs of footwear, a t-shirt and two bags — the fabric comes from recycled plastic bottles and other recovered materials, much of it from Haiti. The production line not only reuses materials destined for landfills, but cleans up neighborhoods in the process. Timberland has a long history of environmental and anti-poverty initiatives in Haiti, having planting 5 million trees there beginning in 2005.