Lydia Evans is the entrepreneur behind SWAG Essentials (SW&G stands for Soaps Washes And Grooming), a skin care business. She pitched SWAG on Shark Tank in 2014. She didn’t get a deal but her episode aired three weeks before Christmas and she was flooded with orders for her SWAG Bar, a 3-in-1 soap that cleanses, exfoliates and disinfects the skin. It claims to help eliminate razor bumps, ingrown hairs, and it helps lighten dark spots.
SWAG Bar is also touted for being good to use on foot calluses and athlete’s foot; on the scalp for dandruff and psoriasis; and on the back of the neck after a trim with clippers. The only other place SWAG Bar is sold is at Evans’ retail store in Stafford, Texas which is outside of Houston.