Cade Courtley is a former Navy SEAL sniper who enjoys a good cup of coffee. After serving his country for nine years as a SEAL he launched a SEAL-branded gear business and taught survival classes through the company SealSurvival.com and even hosted the Spike TV show Surviving Disaster. Now he’s selling his own patriotic coffee, Victory Coffees, branded with a Rosie the Riveter-like logo. Courtley hires veterans as brand ambassadors to sell Victory Coffees $30 monthly subscriptions. Or as Courtley says, “Just a buck a cup.”
When asked why he got into the coffee business, Courtley says, “Well, it beats the hell out of getting shot at.” Check out his entertaining video below. Or watch him pitch Victory Coffees on Shark Tank (January 7) which airs Fridays at 9pm on ABC.