You might know them as fine purveyors of memes, top 10 lists, and finding out what percentage hipster you are, but now get ready to know BuzzFeed as a retailer. The BuzzFeed e-shop sells all kinds of quirky and unique items that are designed in-house by their staff, and include novelty pins, socks, T-shirts, mugs, tote bags, and more. Originally just an online shop for employees, it proved such a hit that BuzzFeed decided to expand into the e-commerce market and test the waters. With slogans like ‘Got out of bed,’ ‘Worked out one time,’ and ‘Sensitive is the new tough’ emblazoned on their products, BuzzFeed has created fun items that are bound to be a hit with the millennial crowd.
BuzzFeed couldn’t have picked a better time to begin their entrepreneurial route either. It appears that due to previous chaotic Black Friday scenes, consumers are preferring to shop online rather than in-store; and don’t forget Christmas is just around the corner. That’s great news for current online business owners or even those who wish to begin their own e-store and kickstart an e-commerce hosting dream. As we’ve seen with Donald Trump wigs selling out before Halloween, sometimes all it takes for a successful online store is a great idea and perfect timing.