Everyone knows Amazon is playing for keeps. The company wants to own not just retail, but all the critical data and info that make retail click. Its wildly successful Amazon Prime memberships have made Amazon’s relationships with customers even cozier. And now the Amazon Echo — with its intelligent Alexa voice system — is so critical to how users interact with info that some experts are surprised Amazon’s not giving it away.
Well, now Amazon is giving it away. If you buy six Echo Dots, you’ll get one Amazon Echo Dot for free. The goal is to have Alexa available in every room. The Echo Dot is available individually for $49.99.