Russ Bianchi is the founder of LifeCaps, a dietary supplement dubbed the world’s first survival pill. On the bottle of chewable caplets, LifeCaps is promoted as an all-natural supplement that relieves hunger. Bianchi’s partner, musician Daryl Stevenett pitched LifeCaps on Shark Tank in 2014. It was a memorable pitch as Stevenett announced that he hadn’t had any food in eight days “and I am not hungry…and I am mentally alert.” He did not get a deal.
While LifeCaps is no longer available on Amazon, bottles are being sold by 10Star on BuyLifeCaps: a bottle of 30 caplets for $29.99. The website, which points out that none of the claims on the website have been evaluated by the Food and Drug Administration, also sells LuminAid solar-powered inflatable lights which did get a deal on Shark Tank.