On The Profit, Marcus Lemonis visits DiLascia, a family-owned clothing company in Los Angeles. While the company has become popular for their collection of witty $35 graphic t-shirts, the founder Patrick DiLascia has struggled with financial mistakes. His business partners who are his older siblings (Kelly DiLascia is COO, Daniel DiLascia is CFO) have been trying to help but “he refuses to listen.”
On The Profit, Lemonis tells Patrick that the company’s liabilities exceed its assets — but Patrick is “too afraid to tackle the problems.” Lemonis gets the proverbial ball rolling by going through piles of t-shirts in the retail store that have “expired” in terms of being culturally relevant. Lemonis encourages Patrick to expand his product offering in order to increase sales and according to the DiLascia website, he’s doing just that. See photo above, those are new designs. (Kids’ t-shirts are $25 each.) The Profit airs Tuesdays at 10pm on CNBC.