Amy Roiland is a Los Angeles fashion blogger who has developed the fashion networking app, FashionTap. It’s a social network for fashionistas who want to make money from sharing and tagging the brands and products they love. Designers, retailers, and publicists post images of products they want to promote and tag all of the items in the images, so when a user touches one, say a necklace, the user is brought to an online store where the necklace can be purchased. When other users buy items they’ve found through your posts, you earn a commission on each sale.
Roiland will pitch FashionTap on Shark Tank. While the FashionTap website boasts that her app is the only one of its kind made by a woman (roar!), Roiland will need explain how else her app is different from the rest. Shark Tank airs Fridays at 9pm on ABC.