Fossil Group says it will introduce more than “100 wearables products – which include display and non-display watches and trackers.” This giant slate of products will be available by holiday shopping season 2016. Fossil Group’s chief strategy and digital officer Greg McKelvey says Fossil is uniquely suited to meet consumer demand. First, the tech industry where wearables originate is slow to adapt to desire for “new styles and options.” Second, as a fashion company rather than a tech company Fossil is used to moving at lightning speed to market, capitalizing on seasonal needs of retailers and consumers — or as Fossil says, displaying “remarkable speed to market, from development to launch.”
The new wearables will be spread out over the many Fossil Group brands like Chaps, Diesel, Emporio Armani, Fossil, kate spade new york, Michael Kors, Misfit and Skagen. The innovative Fossil, whose name represents the oldest and least adaptive things on the planet, is probably (happily) the global company that has strayed farthest from its original moniker.