Luscious Cosmetics is known as the first beauty brand originally founded in Pakistan. The woman behind the brand, entrepreneur Mehrbano Sethi, has been selling Luscious for the past two years online via Asia’s beauty retailer Luxola. Now Luscious has been picked up by Sephora. Right now it’s available in Sephora stores in Australia and will roll out in other countries throughout 2016.
The Luscious brand is known to cater to the diverse complexions of South Asian women but also makes blushes, lipsticks, eye shadows and the rest to complement all skin tones. But what Sethi is really excited about is the new Luscious Camera Stick and Camera Powder that have “a built-in photo filter technology that evens out the skin for photographs without making it look caked.”