Twitter and Square co-founder Jack Dorsey is changing from interim CEO at Twitter to permanent CEO, after filling in for departed Dick Costolo for the past three months. While many believe Dorsey an excellent choice to lead Twitter, there has been some doubt about his ability to run two companies at once. Dorsey is also currently CEO of Square, the innovative payments company that is expected to go public in the near future. Guiding and championing either of these companies is a big job.
In a series of — what else? — tweets, Dorsey explained that the strength of his teams at both Square and Twitter will make the dual role possible. He also offered very succinct descriptions of each company’s role and “impact in the world.” Square, Dorsey wrote, “stands for economic empowerment… for financial systems that serve instead of rule.” Then in ten words he described with immediacy the value proposition of the powerful Square tool set: “Download Square, start selling. Download Square, get cash to grow.” Or as it says at the Square Twitter account: Making commerce easy.