IBM announced it is buying more of the Weather Company assets including its popular Weather.com website and its weather data collection points. (The deal does not include The Weather Channel, but the channel will license weather forecast data and analytics from IBM under a long-term contract.) That data is used not just by people who want to know if they should bring an umbrella to work. Airlines, insurance companies, agricultural companies use the data to manage their businesses and operations.
According to The New York Times, “the Weather Company’s data is managed on the computing systems of IBM competitors, including Amazon and Google, as well as on the IBM cloud computing system SoftLayer. Once the deal is done, more of that data will be transferred to IBM’s SoftLayer.