In the most exciting news concerning the alphabet since Michael Jackson told us ABC was as easy as 1-2-3, Larry Page announced the creation of the Google holding company Alphabet. Industry watchers were quick to point out the announcement followed the “dissolution” of Google +, the (so far) also-ran social network Google had previously made the center of its one-solution, one-identity strategy. But Page disagrees that Google + is on the outs.
Despite Google detaching Google + membership from Google Maps and YouTube, Page isn’t counting Google + out. He made the announcement of Alphabet on Google +. Page isn’t very “social” in the contemporary sense, engaging all the thousands of commenters who chimed in on Alphabet. (He’d have no time for anything else.) But he has responded to one comment so far. Georgi Kaua asked Page and cofounder Sergei Brin if they still “love Google+?” “Yes, we still love g+!” Page responded, truncating the word Google to the letter G. He’s really into this Alphabet thing, obviously.