Shauna Sledge and her husband Todd are CrossFit fanatics who live by a Paleo Diet. So they mostly eat meat, veggies, fruit and nuts – no processed foods, gluten and grains. Paleo dieters like to snack, too, so Shauna developed her own Paleo Diet Bar. It comes in two flavors – Cranberry Almond and Cinnamon Raisin.
In order to hit customers over the head with the “hunter gatherer lifestyle” embodied in the snack bar, Shauna has created “Carl the Caveman” as a mascot. We’re not sure if skinny Carl the Caveman is helping or hurting the marketing of Paleo Diet Bars, but the endorsement of Dr. Loren Cordain – author of the bestselling books The Paleo Answer, The Real Paleo Diet Cookbook and The Paleo Diet for Athletes (see above), certainly helps. A 12-pack of Paleo Diet Bars sells for $45.