Game of War has been hugely successful so far. The Game of War marketing blitz featuring supermodel and swimsuit queen Kate Upton has created awareness so that even those who never touch a joystick know Game of War is out there like Kate Upton’s heaving bosom. But reviews are mixed, with Business Insider going so far as to say the game is a “disaster.” (But isn’t war always a disaster?)
The free-to-play mobile MMO game “constantly barrages you with suggestions to buy in-game currency with real money” according to gamezone.com. From a business point of view — if not a gamer’s –that’s a necessary move since Game of War is said to have a $40 million ad budget, including Upton’s piece of the action. Game of War is most typically called a generic copycat. But copying what works–like the popular Warcraft--is good old fashioned capitalist business strategy. Game of War is currently #2 App Store gross.