Actress Eva Mendes will be featured in the new Estée Lauder campaign for the cosmetic giant’s New Dimension Skincare line. The upscale collection includes New Dimension Shape + Fill Expert Serum and New Dimension Expert Liquid Tape. The full line will launch globally in July. The digital, TV and print ads will roll out in Fall 2015.
On the cheaper side of the cosmetics aisle is CIRCA Beauty, Mendes’ line which is currently available at Walgreens. CIRCA’s gotta be psyched about this Estée Lauder deal.