Wix is a cloud-based platform where anyone can create their own website for free — no coding or design skills needed. #ItsThatEasy is the hashtag associated with Wix and its upcoming series of Super Bowl ads that will air on the big day, February 1. Five retired NFL players — Franco Harris, Brett Favre, Terrell Owens, Emmitt Smith and Larry Allen — are featured in the ads as they transition from the NFL to new careers.
In the spot featuring Pittsburgh Steelers’ Franco Harris, Harris has become a professional celebrity wedding guest. Brides and grooms can hire him to pop out of a wedding cake and get the party started. For the sake of authenicity, Harris’ wedding commercial was shot at Pittsburgh’s Twentieth Century Club. Check out the sneak peek of Terrell Owen starting his own small business, Terrell Owen’s Humble Pie. Very clever.