Twitter is cool. It’s versatile, too–helpful if you’re trying to overthrow a government or take a potshot at Kim Kardashian. But Twitter is NOT easy to use. The technology lacks the intuitive flow that makes Facebook and Apple products so popular. Twitter knows this–its CEO Dick Costolo has promised investors he’d make tweeting easier.
But that’s still a work in progress. Even Twitter CFO Anthony Noto can’t use it properly, apparently. Noto inadvertently shared a tweet publicly that was intended as a direct message. (In the Twittersphere, you can use Direct Messaging (DM) like email.) Noto tweeted about Twitter’s desire to acquire a company. He quickly deleted the tweet. Next time Noto will just use email like everybody else for this kind of conversation. That’s a problem for Twitter, which is experiencing slowed new user growth and a slumping stock. (But maybe the stock will get a boost when Noto makes the mysterious acquisition!)