British pop singer Rita Ora became the face of DKNY’s latest scent this summer, DKNY MYNY. Since then, sales have increased 249 percent! DKNY MYNY has a hint of raspberries, pink pepper, patchouli, vanilla, musk and jasmine, and comes in a heart-shaped bottle. A 3.4 oz bottle costs $88 at Macy’s.
Donna Karan, the designer behind the New York label said, “If Rita can’t sell it, I don’t know who can.” Rumor has it that Ora has signed a three-year deal with DKNY for $4 million. Btw, Ora just signed a three-season deal with Adidas, too. With Adidas, she actually gets to design some stuff. She said: “There’s one look based on one of my dove tattoos. It’s the softer, more feminine side of me with its soft colors and cutouts on the sleeves with suede – you know, things that are nice to touch and feel.” So she smells good and is nice to the touch.
Rita Ora designs via Adidas