Despite the proliferation of electronic gadgetry and high tech equipment that everyone seems to need, giant electronics retailer Best Buy hasn’t been able to quite catch the wave. Sales at Best Buy were down 2.7% in Q2 of 2014. But the company is betting that a new level of TV–4K Ultra High Definition TV–will deliver it from red.
4K Ultra High Definition TV is the future, according to Best Buy CFO Sharon McCollam. It’s a big enough part of Best Buy’s future that McCollam told a Goldman Sachs retail conference that Ultra High Definition TV alone should generate enough retail wind to lift the company’s sails, according to Business Insider. Right now an 85″ Ultra TV will set you back $24,999.98 at Best Buy‘s website. (Free delivery!) But the prices are expected to come down drastically over the next two years–as technology usually does. And the $25K model is a bit misleading–not everyone is going to want an 85″ model–yet. Best Buy hopes to be the place to grab a Samsung or Sony 4K Ultra High Definition viewing experience. The in-store point-of-purchase pitch is blowing people away. But for those satisfied to just order sight unseen, right now there are some choices on Amazon, like this $2,500 55″ Samsung.