Activision (publisher of games including Call of Duty, Guitar Hero, Crash Bandicoot) has created Duck Dynasty: The Video Game based on the popular A&E reality TV show Duck Dynasty. Players can fish, airboat race and go duck hunting with the bearded, bandana-wearing stars of the show Phil, Willie, Jep and other members of the Robertson family. The video game, which launches October 14, is designed for Xbox 360, Xbox One, PlayStation 3, PlayStation 4, and 3DS.
Regardless of the controversy stirred when patriarch Phil Robertson made comments considered racist and homophobic in a magazine interview, the Duck Dynasty video game is expected to generate millions in sales. In 2013, Duck Dynasty merchandise (from rain boots to greeting cards) generated $400 million in revenue.