Innovative marketing man Adam Alson’s Twitter feed practically bursts with aphorisms–it’s a sort of mini-fireworks of inspiration. “Your mistakes should be your motivation, not your excuses.” “Don’t wish for it, work for it.” That sort of thing. So consistently motivational is Alson that following him on Twitter is like getting a prescription for encouragement pills (along with a side dose of retro 90s rock, of which he’s an aficionado). So it’s not surprising to learn that Alson has worked with some highly accomplished people–not a few of them superstars. As the Internet started to dramatically change the fame game–putting the celebrated into direct contact with those who celebrate them–Alson seized the opportunity to build those bridges. Working at various shops, he’s helped enhance the web footprint of sports and entertainment luminaries from Muhammad Ali, Vince Carter and Matt Damon to Demi Lovato and Jordin Sparks.
In 2013 he founded DoubleVision Brands, getting out of the gate by building tools for the online brands of NBC’s Audrina Patridge and Cedric the Entertainer. And they’re working with Delos, a company that specializes in “wellness real estate” and whose advisory board features the likes of Leo DiCaprio, Deepak Chopra and Dick Gephardt!