During Chinese New Year, red envelopes containing money are given out to family and friends. For the first time, these red envelopes were digitized by the mobile messenger WeChat for Chinese New Year 2014. More than 40 million red envelopes were sent digitally, totaling an approximate value of 400M RMB ($65.6M USD).
Over 40 percent of the world’s Internet users live in Asia. With 355 million active monthly users, WeChat is arguably China’s most popular social network, and is quickly being adopted in other Asian countries including Indonesia, Malaysia and India.
Read more about The Rise of Asia’s Mobile Messengers, here.