Oral-B plans to sell a new toothbrush with an app to allow users to see how well they’re brushing, focus on problem spots, and store data. The Bluetooth technology will also allow dentists to take a look at the data and determine if you’re lying about how often you floss. The new brush will be released first in Germany, costing about $273. Dental hygiene competitor Philips Sonicare rolled out a similar app last year, for free. (Toothbrush not included.)
Oral-B already offers the Disney Magic Timer App for kids, which is designed to help them brush longer. Two minutes is the ideal. And it’s easy to imagine a distracted child mesmerized by some Disney movie magic and brushing his teeth at the same time. Adult supervision is suggested, however. Chances are someone’s phone is going to fall into the sink, or worse.