There could hardly be a simpler domain name than learnbonds.com. And there could hardly be a more sensible thing to do–especially if you’re the type who would like some control over your capital and you also happen to think the financial markets are generally a little insane. (You don’t think so? Okay, well click away and good luck!) Sure, learnbonds.com has one of those subtitles people can’t seem to resist attaching to their sites: “Get Rich With Knowledge.” (It even uses the much touted Four Word Formula.) But it’s true that co-founder David Waring will give you lots of the knowledge part. From there it’ll take a bit of steeliness and timing to get the Rich part to work for you–but you have to start somewhere.
Waring, whose posts often make their way onto the front page at marketwatch.com, is a straightforward guy. He looks you right in the eye as he gives his take on things. That’s not just a figure of speech: you can watch him in over 100 videos talking about the bond business. Lots of people already have–the videos have been streamed more than six million times, according to his bio. (It would be terrific to get a sense of how many of these watchers have become rich–Mr. Waring, can you help us with the stats?) The site is not really aimed at amateurs, but it is a place where intelligent people can start to get a handle on how this game works, what the rules are, and mistakes to avoid. With categories like “Bond Trade Ideas”, “Bond Basics”, and “Resources for Bond Investors” you can’t come away knowing less than you did. And the site doesn’t operate in a silo either: it’s a good guide to all things bond (excepting the British spy) providing each week an excellent look at the broader landscape in its Best of the Bond Market section.