How to differentiate in a world where everybody has the same tools? What about passion? Inner Circle Labs is a PR operation that talks passion the way Romeo did. These modern-day Montagues of San Francisco, led by founders Julie Crabill and Jonathan Neri, tell stories they believe are meaningful and helpful about companies they think are smart and cool. Don’t believe it? Think it’s all a bunch of slick PR for a slick PR firm–well Inner Circle is with you. They’re tired of the BS infecting the PR business. Listen to this: “Too many people are peddling crap they don’t even like, let alone love, and selling the same old services to anyone with a budget.”
So Inner Circle doesn’t go in for crap. And why should they? It’s a big innovative world with lots to love! They do relationships. They succeed when you succeed, that sort of thing. They even have the nerve to say on their site that “unless we’d tell your story even if we weren’t getting paid, we won’t take on the engagement.” (Note to self: see if they have a passion for brevity.) The company’s staff is exclusively female (plus the aforementioned genius, Mr. Neri) and on Wednesdays they wear pink. Seriously. You want your story told, see if you can convince them to tell it. They even add little things like tactics and strategy to the love–it’s a hearty potion.