More than half of all Americans are invested in the stock market. Among those making 75K or more a year, the figure is almost 90%. So these days, every company doing strategic public relations–and that means everybody, especially with the explosion of social media–is also doing investor relations. Well guess what? There’s an app for that.
The IRapp™ is a comprehensive solution for engaged companies that recognize the need for continuous investor outreach. Sound like boilerplate? Well, in a 24/7 world, you need engagement, comprehensive solutions, and continuous outreach. If you’re missing one of these critical ingredients, good luck to you. But if instead you’re an investor or a smart company looking for a symbiotic relationship with your partners, the IRapp™ puts that power in your pocket. Beyond the obligatory ticker, it audiocasts your conference calls, serves up your video, delivers every kind of corporate document and, for good measure, brings you analyst coverage of your company and sector. All with navigation that would make Magellan proud. Studies are showing that app loyalty depends on–who’d have guessed it?–information flow. The IRapp™ custom CMS makes flow easy. The mantra in business isn’t “location, location, location” anymore. Say this instead: “communication, communication, communication.”