If you are serious about generating or saving money in today’s age, you will need to have an innate understanding of how the virtual world operates. Thanks to resources such as price comparison sites, real-time promotional offers and browser tools that can identify individual price histories, those with knowledge and understanding can generate huge savings and even access additional revenue streams. Learning how to identify and capitalize on promotional offers is arguably the most important aspects of saving money online, as companies are increasingly keen to incentivize virtual customers as a way of creating an entry point into a fruitful and long-term relationship. To understand this further, we will need to look at individual examples of online promotions and how they are presented to customers. One of the best examples is provided by leading technology brand Microsoft Office, which is renowned for making its unique products available for a predetermined trial period. While the company has had to do this in order to compete with open source technology and sites that deliver office software for free, its trials are non-exclusive and include prominent tools such as Word, Excel and PowerPoint. This template has also been followed by leading media streaming sites such as Netflix, which offer 30-day trials to customers that enable them to access popular films and television programs free of charge for a brief period. The only thing to bear in mind with this type of offer is that you will be required to register your card details as a part of the trial, so if you do not want to pay once you trial period is over you will need to cancel your details.
While this type of free trial and ‘freemium’ offer has been popular for more than a decade, the rise of mobile applications and similar markets has changed the landscape considerably. More specifically, they have inflated consumer expectations and created the need for more aggressive promotions, which offer more to individual customers and deliver far greater financial incentives. Free mobile apps such as Candy Crush Saga, are usually made available free of charge before being embellished with paid tiers and subscription options. So not only do users get more for free, but they also have the freedom to choose exactly how and when they spend their money. Another excellent example of this is provided by the online casino market, where brands like TitanCasino compete for a viable market share by offering free gameplay, generous welcome bonuses and high percentage deposit matches. This essentially creates a high level of free gameplay for players when they register with their preferred casino brand, while it can also reward them in instances where they commit a fixed sum to their account. The impact of this should not be ignored, as the decision of brands to invest in their customers represents a strong commitment and underlines a keen sense of loyalty. Players are therefore likely to develop a long-term relationship with this company, which is further embellished with additional promotional offers and incentives.
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