The #freethenipple (link: NSFW, depending on where you work) campaign, which seeks equality of toplessness for women the world over, is booming in Iceland. If you’re going to witness a protest, this is the one. At least if you like your protesters reveling in their cause, celebrating themselves and their bodies, and apparently having an excellent time. (Protesters aren’t usually so cheerful looking.) The movement has an anchor in Canadian Gwen Jacobs provocative film, Free The Nipple. In addition to female nipple exposure being illegal in most places in public, social media like Twitter and Facebook tend to censor nipples–but only women’s.
The Iceland movement has added verve, style and some power punchers to the cause. An Icelandic member of Parliament, Björt Ólafsdóttir, MP for the Bright Future party also posted a pic of her breast on social in support of the “Free the Nipple. Ólafsdóttir wrote: “This is to feed children. Shove it up your patriarchy.” (translation: MBL.is) And college students across the country are getting topless on Instagram and Twitter to prove their point. Which is basically that if Matthew McConaughey never, ever has to wear a shirt–and neither do old dudes at the beach–why should I? The law has been changed in Canada. But social media is the new law–what will it do?
— Björt Ólafsdóttir (@bjortolafs) March 25, 2015