A young hearing-impaired man named Muharrem walks the village streets with his sister and suddenly his normal, everyday encounters are enchanted. Why? Because the people in Muharrem’s community have all learned sign language so they can communicate with him. Muharrem’s silent world is opened up–and for their efforts, his neighbors also cross a barrier to enter Murharrem’s world.
The video is an ad by Samsung to promote its new video call center for the hearing impaired. But before you think it’s just another corporate faux tug on your heartstrings, watch it. As one commenter says: “I don’t give a f*%k about the fact that this is an ad. It’s cool. I mean it’s seriously awesome. And if it’s the production of an ad that brings out humanity in a community and raises awareness for those who often face difficulty on account of disabilities, then that’s fantastic.”