McDonald’s found a high school teacher who thought McRib sandwiches were disgusting and got him to tell people they really aren’t. McDonald’s has had declining profits–and one reason just might be that people pretty much agree with teacher Wes Bellamy’s original opinion: that the fast food giant serves up nasty fare. McDonald’s has the resources to try to reverse this public opinion and it’s fighting back on social media–the same place where dubious rumors about McDonald’s food take wing.
Last year Bellamy tweeted about a Reddit post that went viral–it was allegedly a picture of a frozen McRib. To say the least, it looked unappealing. In the new video, McDonald’s gives a look inside the factory to show that the McRib is not disgusting. (Earlier videos in the series combat other common perceptions, like that McDonald’s uses “pink slime.”) Food factories, even when they’re ready for their close-ups, don’t usually make people hungry. Sometimes it’s good to keep the secrets a secret. But Wes Bellamy, a charming man if there ever was one, is sold. He eats a McRib at the end and asks for more.